Brand Story
The heart of the city, hectic, fierce competition for people's hearts become dried up, and dreams to the interpretation of the soul.Thus, the pursuit of the perfect life of modern people began to return to nature to find the mind on the "Pure Land".Under the blue sky, walking in the rolling green hills rise from the prairie, listening to the birds of the light-ming, clear lake, as if flowing in mind."Heart" is an emotional place, away from the hustle and bustle of the city, away from the changes of things, the pursuit of peace of mind, which is the human longing for life.
PURELAND It is this philosophy to create a brand.Pure translated as pure; land means earth, PURELAND therefore be interpreted as "Pure Land".
"Pure Land" represents a yearning for natural life, on behalf of the love of nature, and also represents a vision of life.PURELAND advocate to let more people experience the camping recreation, mountain expeditions and other outdoor activities, relaxation and tired nerves, to feel close to nature, all kinds of fun, but also by such outdoor sports to interpret the true meaning of life - natural, plain, quiet.
Pure Land" also represents PURELAND the spirit of the brand.The materialism PURELAND always require pure land left for the inner spirit of the creed which is respected by the PURELAND.Since its inception, the company has always been to "insist on the best materials and the best technology manufactured products, will never accept compromise and concessions from any quality of the production concept.Excellent selection, and reliable production process, thus creating a superior performance of the product quality.
PURELAND another layer of meaning: the PURE can also be extended to as "pure", LAND extended continent, local comprehensive meaning of "pure local brands.
He represents the image of a domestic brand. China is the world" This is not only a slogan, is also PURELAND geared to the target.LOGO red eye tree frogs live in tropical rain forests of South America, the most obvious characteristics of the population tree frog is a red pupil and bright green back, the two form a very strong color contrast, the sides of the body with yellow and bluestripes, the longer the length of the limbs, the front surface, hexagonal, this body so that it can maintain the stability of the movement, security, accuracy and sensitivity.
PURELAND of ideas, inspiration comes from this tree frog.
Tree Frog seems weak, but it is very offensive. PURELAND hope to borrow this moral, to prove that they will spell out how much energy in the outdoor market for everyone to see.Representatives of PURELAND the image is a small tree frog, it is not a "frog in a" short-sighted; but standing trees continue to climb the tree frog, a small but lofty aspirations, towering trees, overlooking the distant endless world!PURELAND the story